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Program Announcement
FEAST OF IDEAS PROGRAM
Jump Start Your Museum Marketing Efforts: Tools and Strategies to Use
in 2007!
Wednesday, December 13, 2006, 2:00-5:00
PM
Triton Museum of Art (Main Classroom)
Please join us for a Feast of Ideas program to jump start your
museum’s marketing efforts. Whether you work in a large institution
or a small museum, we will provide you with tools, strategies and some
new ideas for successfully promoting your institution and its educational
programs in 2007.
Cara Storm, Principal of Marketing by Storm, a marketing and public relations
consulting firm for arts organizations seeking audience and revenue growth
through better marketing, will kick off this year's Feast of Ideas program.
Cara will begin the program by sharing expert tips about how to reinvigorate
your marketing efforts, from learning the basics to using "guerrilla"
marketing tactics, followed by a question and answer period. Enjoy delectable
holiday
treats and network with colleagues while gathering marketing tips from
both Bay Area cultural institutions and for-profit companies.
Guest marketing specialists will discuss specific marketing tools, strategies
and professional contacts for the following topics:
- Graphic Design for Museum Marketing
- Publicizing Your Programs through PR
- Museum Marketing Using Technology
- Communicating to Teachers
Bring your business cards—this will undoubtedly be a networking
opportunity not to be missed!
About Cara Storm
With a focus on non-profits, Marketing by Storm’s efforts have
a direct impact on raising clients’ visibility and increasing
their immediate audience attendance and revenues, as well as contributing
to
long-term sustainability and growth. Prior to launching the company,
Storm was the Director of Marketing for SFMOMA for over six years,
where her purview included all institutional marketing programs and
initiatives
for audience building, image branding, and revenue generation. Storm
also worked for the DeCordova Museum and Isabella Stewart Gardner Museum
in Massachusetts. Prior to her career in museums, Storm spent 7 years
in commercial radio, overseeing marketing, communications, and promotions. Program
| 2:00-2:30 |
Arrival/Check-In |
| 2:30-2:45 |
Welcome/Announcements |
| 2:45-3:15 |
Opening remarks by Cara Storm, Principal, Marketing by Storm |
| 3:15-5:00 |
Visit marketing specialists’ booths, network and indulge
in
holiday treats |
| Program Fee |
Free for Cultural Connections members
$10 for non-members |
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Inquiries
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Email info@cultural-connections.org
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| Location |
Triton Museum of Art (Main Classroom)
1505 Warburton Ave.
Santa Clara, CA 95050
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| Directions |
The Triton Museum of Art is located across from the Santa Clara
Civic Center. It is two blocks north of El Camino Real. Following
are directions from the three major highways running through the
South Bay.
From San Francisco & the East Bay, take Hwy
101 south. Exit San Tomas Expressway South (San Tomas goes only
one direction, the other
way is Montague Expressway). Turn left at first stop light, Scott
Blvd. Continue on Scott for two miles. Turn left on Warburton Avenue.
Museum is three blocks up on left side at 1505 Warburton Avenue.
From
Santa Cruz, take Hwy 17 north. Exit the Alameda and turn left.
Continue past Santa Clara University until the road becomes El
Camino
Real. Turn right on Lincoln Street at Civic Center. Museum is at
the end of Lincoln at 1505 Warburton Avenue.
From San Jose, take
Hwy 280 north. At 880 Junction take HWY. 880 North. Exit the
Alameda and turn left. Continue past Santa Clara
University until the road becomes El Camino Real. Turn right
on Lincoln Street at Civic Center. Museum is at the end of Lincoln
at 1505 Warburton
Avenue.
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| Parking and Access |
Parking is free and located to the right of the museum building.
This is a city lot and spaces immediately adjacent to the museum
are always full. However, there should be sufficient spaces around
the back of the lot.
Please enter through the front of the museum. |
We have transitioned to ALL e-mail flyers.
If you have not provided us with your current email address, please let
us know: membership@cultural-connections.org
Don’t miss our upcoming programs:
Creating Programs for Specific Age Groups
Monday, February 26, 2007
Hayward Area Historical Society
Tech Topics
April 2007 (date and location to be determined)
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